At Zest our aim is for our clients to get as much value out of their investment in promotional products as possible.  We work closely with our clients to understand their business and target market and develop outstanding products to fit with their brand values.  At times this will involve designing and manufacturing a product from scratch.

This site is designed to give you an overview of some of the popular items from the thousands of promotional products available.  To search by product click on the products to your left.  Please note that pricing is subject to change at any time.  Additional print colours will incur additional costs and the prices are exclusive of GST & freight.

To discuss the options that are right for you please contact Zest .

Below are 10 compelling reasons to include Promotional Products in your marketing mix.

According to a brand new study from the Advertising Specialty Institute promotional products beat nearly all other types of advertising media, including TV, print and radio in terms of Cost Per Impression (CPI).  This study was conducted on more that 6000 business people who had received promotional products.  (Source :: Promotion Magazine March/April 2009)

Finding #1 – Business people remember the advertisers of the items they received

84% of respondents said they remember the advertisers on the products they have, and that number is higher for certain products e.g. 94% of those who have logoed jackets easily recalled the advertiser on the jacket.

Finding #2 – 42% of business people have a more favourable impression of an advertiser after receiving the item

The number is even higher for certain products, such as bags, shirts and caps.  Add some of these products to your next marketing campaign and you can be sure your stock goes up with customers and prospects.

Finding #3 – Most business people have done business with the advertiser after receiving the item

62% of business people have done business with the advertiser on a promotional item after receiving the item.  So by sending them a promotional item, you’re either enhancing a current relationship or helping to launch a new one.

Finding #4 – Promotional products have staying power

Most business people keep promotional products an average of 7 month and many keep the items for even longer.  For instance, logoed bags and jackets are kept for nearly nine months, according to the study.  Think about how often an individual might use a bag or a jacket: That translates into a lot of brand exposure for your company.

Finding #5 – Business people keep items that are useful

If you’re trying to find the right product for your next campaign consider the fact that businesspeople are more likely to hold on to the product for a long time if the product is useful.  Items like bags, writing instruments and mugs are kept for a long time because business people use them over and over again.  Pick a product that’s useful and it will have staying power.

Finding #6 – Logoed bags are frequently used

According to the study bags are the most frequently used apparel item in the promotional world.  On average, business people use the same logoed bag more than nine times per month.  Imagine the brand exposure your company gets when that bag is toted around.

Finding #7 – Many promotional products are used daily

Bags aren’t the only promotional products that get major exposure.  Some logoed products, like writing instruments, are used multiple times per day.  Ditto for glassware/ceramics, which are used once or more per day by 40$ of the survey respondents.  If you’re looking to have your brand in front of a client or prospect every day these products can help you do that.

Finding #8 – Promotional products delivery significant numbers of impressions

If you’re measuring the return on investment of your marketing efforts (and you should be) it’s important to know that a single promotional product an delivery several hundred impressions per month.  For instance, a single logoed bag averages 1,038 impressions per month, according to the study.  If you gave out 1,000 of those bags to clients that’s 1,038 impressions per month.

Finding #9 – The cost per impression of promotional products is a fraction of a cent

If your marketing dollars are tight right now, consider the fact that the average Cost Per Impression (CPI) of a promotional product is $0.004.  That’s a fraction of a cent per impression – and that number is even smaller for certain products like calendars and caps.

Finding #10 – Promotional products deliver a more favorable CPI than virtually any other media

On a CPI basis, promotional products are more cost effective than any other type of advertising media except billboards.  If you’re spending more of your marketing dollars on television, radio or print advertising, now might be the time to reconsider you marketing mix and invest more in promotional products.  It’s a sure way to get a bigger bang for your buck in these uncertain economic times.